ALL-ENCOMPASING MARKETING REACH
Multi-Platform Strategy
MULTI-PLATFORM MARKETING REACH STRATEGY
Local exposure & marketing initiatives:
- Engel & Volkers Advisor’s contacts and relationships
- Exclusive expose display
- Local publications (Vancouver Sun, etc.)
- Yard sign
- Property showings
- Professional photography
- 3D Tour & Floor plans
- Video Tour
- Custom Property brochure
- Custom Email blast to International database and local databaset
National Exposure:
- Engel & Volkers North America network
- Engel & Volkers Shop TV Private Residences
- The New York Times
- The Wall Street Journal
- GQ
- Vanity Fair
- Conde Nast Traveler
- The New Yorker
- Architectural Digest
Online exposure:
- engelvoelkers.com
- evrealestate.com
- vancouver.evrealestate.com
- WSJ.COm
- MansionsGlobal.com
- JamesEdition.com
- Realtor.ca
- Juwai.com (Weekly leads – 90% of the received leads are for properties over $5 Million) All ListHub partner websites Facebook
International exposure:
- Engel & Volkers global netvvork GG Magazine
- International New York Times International media exchange Worldwide exposes display Global corporate communications
SOCIAL MEDIA STRATEGY
Engel & Volkers places special attention in social media where over 35% of all online activity is spent. We engage our friends and fans through our Facebook® pages, Twitter® feeds and YouTube® videos ensuring that our brand, services and premier properties remain a topic of conversation. Through Instagram® and Facebook® we are able to create content relevant to the market plus sponsored ads that will effectively showcase your proerty and drive traffic to the website. Our strategy in social media is to be where our clients and potential clients are, providing content of true value and driving traffic to our properties.
WHAT GIVES US OUR ``EDGE``
At Engel & Volkers we keep our consumers' best interests top of mind, leading with personal experience and leveraging technology to enhance the white glove service we provide. In the evolving landscape of real estate it's important that we continue to align ourselves with diverse and strategic partners that provide the greatest opportunities to give our network an EDGE in their business and consumers the EDGE in selling their homes through the most efficient and enjoyable process possible. That EDGE has never been stronger! The Extensive Domestic & Global Exposure (EDGE) platform for our North American network is a means of expanding our online listing syndication platform created to provide you that very EDGE.
Targeted Print Advertising
While a greater number of property searches begin online, our relationships with the world's leading publications, local magazines and newspapers and our ongoing public relations activities ensure all around maximum exposure for our listings in print. Engel & Volkers has maintained special arrangements for years that allow our properties heightened exposure in local, national and international print publications such as The New York Times, Architectural Digest, The International New York Times (formerly The International Herald Tribune) and Conde Nast Traveler. Our listings appear in foreign publications abroad through our international network of Engel & Volkers shops in 39 countries. Our own publication GG, is designed to promote our properties to our exclusive network of valued clients, and we also work closely with widely read print publications in our area for the best placements of Engel & Volkers listing and to maximize targeted exposure locally.